#Will farell throwing moneymoney how to#

The coolest part? Sarah’s worked with celebrities like Madonna + Jimmy Fallon, along with mid-tier fashion and lifestyle brands, small business owners, and entrepreneurs. Sarah’s worked with everything from high-end luxury brands like Esteé Lauder and Mercedes Benz to NASCAR and Taco Bell (…raises hand- although I’d personally consider myself more “Saved by the Bell than “Taco Bell”). R eal branding doesn’t need to be described, because you can touch it, feel it, and connect with it in an emotive way…īut for all of you who dig definitions, I asked one of my favorite branding consultants (and one of the most creative people I know), Sarah Ancalmo, for help.

#Will farell throwing moneymoney how to#

> Download this free guide to learn how to take steps (baby-size, kid-size or adult-size) to stand out online and offline. You can brand your business and your body (why not throw a tat in, too?) starting now.īut first, let’s start with the branding basics…

Stop hiding behind your words and finally show up online and offline.Discover the right balance of being 100% you without scaring people off.Find the fine line between professionalism and personality.You’ll never have to wonder-because you’ll just know. How do I turn my personality, beliefs, methodologies, quirks, and experiences into a one-of-a-kind brand?.What parts of myself should I share / not share? What’s too much or not enough?.Who am I? And how am I showing up online and offline?.Instead you could observe, question, curate, shape, and maybe even invite it to play Cards Against Humanity until the two of you become besties and totally inseparable.Īnd once you “get it” and feel a subconscious connection to your brand, you’ll never have to wonder… Stop trying to tame it, cage it, or kill it by defining it in a few sentences or key phrases. Imagine your brand is a creature in the wild. It’s leaving, breathing, expanding daily.Īnd its luminescence surrounds you like the sea fireflies found in the shallows in Okayama, Japan. Your brand isn’t a hidden treasure chest, buried deep within the sea. So my musings are purely a reflection of my own experience, intertwined with sage advice from my own Brand Strategist and Creative Director, Sarah Ancalmo (you’ll meet her in a minute) and the good, bad and noteworthy brands I’ve seen emerge (and plateau) online. I am NOT a branding “expert” (nor do I pretend to be). Very few of us are legit branding “experts.” If only it were THAT simple-we’d all be branding gurus featured on behind-the-scenes Netflix documentaries and making a gajillion dollars. “Isn’t branding JUST A LOGO paired with a COLOR PALETTE and maybe even a handful of INSPIRATIONAL PHRASES like ‘be bold,’ ‘embrace your quirky’ and ‘go glam’?” “Branding is only for self-obsessed entrepreneurs who love photoshoots, selfie sticks, and spending time on something as frivolous as marshmallow fluff.” “Branding is a waste of your hard-earned money-money you may never EVER get back.” Words rule and everything else is for fools.” “Branding won’t make a difference in a copywriter’s business. Naturally, my most skeptical inner character (let’s call her K-Dawg The Critic) warned me in an obnoxious know-it-all tone that… UNTIL I invited it home for tea, cookies and a much-needed conversation. I NEVER KNEW the power of B-R-A-N-D-I-N-G Meet the gang of characters that hang out in my head, closet and business… So I ask you: What opportunities are you missing because you haven’t worked on your brand as a freelance copywriter? SHAVE part of my head and dare to go platinum blond, because heavy metals are always in.MOVE from the country (hello, wildlife) to the city (hello, wild people).ATTRACT swoon-worthy clients who feel like besties before we even jump on a call, because they get me and like what they see.LAND invites to run a copywriting workshop for James Wedmore and invites to speak on 1,500+ person stages like at WeddingMBA.I now have a 3-month wait list for the first time evah). DOUBLE my rates in less than 6 months (I know, kind of obnoxious to boast within the first 100 words of this expose … but it’s true.I NEVER KNEW that dressing up like a teddy bear, punk rocker, eccentric chef, mad hatter and corner-office executive (you’ll meet the entire gang in a few…) would help me: the animated GIFS I share (anything with Will Ferrell or Oompa Loompas).the experiences I introduce to my kids (puzzles and puppet shows).the shoes I wear (umm … def Vans high-top checkerboard sneakers).the cereal I eat (Cinnamon Toast Crunch – don’t judge).the decisions I make daily (cotton or polyester?).I never knew that living my brand would impact … I NEVER KNEW that branding my copywriting business would (pardon the melodrama here) → alter my life, forever.